We’re glad to have you here on this Bigcommerce SEO Q&A’s & we welcome you again.
😉 How can I do SEO for Ecommerce Website?
On-page SEO for ecommerce is all about making sure your keywords are in the right places. It’s just a way of ensuring Google knows exactly what your page is about.
We’re about to discuss three strategies:
- On-page SEO for eCommerce category pages.
- On-page SEO for eCommerce product pages.
- On-page SEO for your blog content.
- Implement on-page SEO for ecommerce product pages.
On-page SEO is important because it also helps you appear in other Search Engine Results Page (SERP) features.
SEMrush found that ecommerce websites should focus on reviews and images.
Images were also important and surpassed video results appearing in 51.09% of global searches and in 41.68% of US searches.
Top US SERP Features from SEMrush Study
Let’s start how to pull in each of these factors into your holy grail: Your category pages.
2. Implement on-page SEO for ecommerce product pages.
Your category pages are arguably the most important pages to rank. If someone finds them in Google, they immediately have access to all your products in that category.
To properly optimize these pages, you need to put your target keyword in the following places:
1. In the URL.
Putting your primary keyword in the URL (and making the URL readable and friendly) is simple and improves search rankings.
- In the title tag (H1).
The title tag, or H1 tag, should have the keyword in it as close to the beginning as possible, like this:
3. In body copy.
This is where things get a little trickier. Most category pages get straight to the products with no introduction — which isn’t good for Google.
You should aim for at least a 300-word intro with your keyword included at least 2-3 times. (But don’t stuff it in there — make it flow and look natural.)
Here’s an example:
- In image alt text.
Since Google can’t read images, they rely on alt text to know what it’s about.
This also gives you another spot to include your keyword on the page, and gives you a shot at showing up in Google image results.
Here’s an example image with alt text as “How Google Tag Manager Works”:
- In the meta data.
While including your keyword in your metadata (the gray text that shows up in your search listings) hasn’t been shown to directly impact rankings, it can improve click-through rate, which has been shown to improve rankings.
This is because when you include your main keyword in the metadata (AKA description tag), Google bolds it in the search results:
On-Page SEO for Ecommerce Product Pages
I won’t re-list all the steps you just took above. Basically, do everything you just did for your category pages, with 2 major differences:
You don’t need a banner image (since you have product images).
Instead of writing 300 words, I recommend reaching 1,000 words (at least on your 10 top sellers).
The reasoning for this is simple:
The top pages in Google tend to be long-form content of at least 2,000 words.
(This also helps you include LSI keywords, which I’ll talk about in a second.)
So if the top pages have 2,000 words, why do I recommend 1,000?
Writing a 2,000-word description for any product is a pain in the ass
Product reviews make up for that 1,000-word lack
Product reviews boost ecommerce SEO and increase conversion rates. If you’re not already collecting reviews, start prioritizing them!
🙂 How to write product descriptions when your products are super similar?
Here are few ideas on how you can improve your On-Page SEO and deal with the duplicate content at product page level:
1) Create an image size chart that is intuitive. Add it under a separate tab or a pop-up.
2) Create custom field called material and just add the material being used w/o too much explaining. This way you won’t have to repeat the same sentence on all product pages.
3) You can do a similar thing with care instructions.
4) Add a bit more unique content to the product description.
5) Generate more reviews. Ask clients to write reviews after they purchase from you. You can automate that easily. You will get unique user-generated content for each product.
💡 Please suggest me to remove redirects and Leverage browser caching issue from website
Bigcommerce published SEO guide touches on this point for one of its sections which you can find here. To better answer this question, our community will need your store’s URL and preview code if it’s not yet launched. I also recommend including which theme you’re using and the version if possible.
The BigCommerce Developers Community group is for front and back-end developers looking to share discussions on the latest BigCommerce APIs, collaborate on coding solutions, and similar topics.
😉 Where to instal JSON-LD
You can add it in the scripts manager or footer scripts.
😀 I need to change my existing sites name and domain name and need to minimize the loss of SEO. Suggestions for the best way to do it?
Bigcommerce Help Center article gives some first steps on avoiding down time, and provides other relevant resources from Google:
These should cover the majority of circumstances. If you’re needing more info on a specific part of changing domains and its effect on SEO, include that in your response so our Community can share insights.
😆 I tried the keywords in Google and I didn’t see my page on the top listing. What is the best way to do marketing?
Bigcommerce Knowledge Base team recently created a guide for getting started with understanding your store’s Search Engine Optimization (SEO), I recommend taking a look here:https://support.bigcommerce.com/s/article/Intro-to-SEO
😥 How to hide a brand from brand page/menu – also will it affects sitemap – duplicate content
We typically suggest creating the brand page and the category page, then redirecting the brand page to the category page. Not perfect, but it should work fine.
The product page links to the brand page that redirects to the category page. You send the user to the right place with just the inefficiency of a redirect. You may even be able to bypass the redirect with some clever Handlebars to detect and change the brand URLs when appropriate (use a consistent URL naming system to identify when the URL should be changed, and what to. E.g. /brands-redirect/brandname -> /brandname).
All brands are still listed in the brand section, with the special ones doing the redirect or clever URL rewriting. If you do want those special brands excluded, you could probably do that via clever code as well.
And your special brands are accessible via the category menu direct to their category page.
You can’t control the sitemap, but that’s not an issue. You actually want the brand pages crawled so that Google knows they redirect.
Does anyone have any idea why I would be getting a 404 on my sitemap?
That’s not where your sitemap is on BigCommerce. It’s here:
Use that to submit your sitemap to the Google Search Console.
Ignore any SEO tools that complain because they can’t find it.
😛 How can I set up marketing and merchandising so it automatically tracks this year vs last year? In Google Analytics you can change the date range to what you want and select it to do a comparison of the previous period.
😮 How do I change the description that shows up for my site in Google?
Writing a custom meta description is the best preventative. Without one, Google will crawl your page and if your page is mostly graphic, as most are, there is no real text content to pull from.
Your meta description is also a great way to ensure that what they see is good copy – makes people want to click through.
Just note, Google actually doesn’t have to use your meta description. Sometimes they pull a snippet of page content that they deem more relevant to the search query. Given it sounds like you don’t have a much text content currently on your home page, that probably won’t happen for that page.
You should also create a custom meta description for every page and product on site. It should also be 150-155 characters in length and have a call to action (visit, buy, check out, shop, etc.)
Pro Tip: If you have a Bigcommerce store or want to have one and looking for doing Bigcommerce SEO on it, check below reference or feel free to contact us.